Bridgestone are a highly respected Japanese tyre manufacturer and one of the world’s biggest tyre and rubber companies. Their commitment to quality stems not from want of profit, but out of a passion for improving the safety and lives of people everywhere.

Bridgestone’s three-way advance in tyre design methodology including developments in carbon black particle structure and tyre bead in 1994 helped return Firestone tyres to open-wheel racing (CART) the following year in the US.

A legend at the Indy 500, Firestone immediately asserted its dominance. In 1997, Bridgestone entered the Formula One competition. Cars equipped with Bridgestone’s Potenza tyres captured four podium finishes in the company’s rookie season.