First Stop Tyres

Greener driving

The environment is a big issue in society today, so there’s never been a more important time to make a change. Bridgestone’s ‘Make Cars Green Campaign’ helps reduce the impact of cars on the environment (and save you money) – just follow these practical tips to do your part.

Greener driving
  • Buy green – a more efficient car costs less to run. Look out for Bridgestone tyres bearing the ECOPIA mark – they offer low rolling resistance for excellent fuel economy and less CO2 emissions.

  • Plan your journey – and save on fuel and time. Choose the quickest routes with minimal congestion.

  • Check your tyre pressures frequently – a correctly inflated tyre decreases rolling resistance, increases fuel efficiency and gives better grip – making it a greener and safer tyre. Check them regularly with Bridgestone’s tyre pressure advice.

  • Reduce loads and avoid the need for roof racks – heavier cars need more energy to move so carrying excess weight will heighten fuel bills. Remove any unnecessary items.


  • Don’t warm up your engine before starting off – modern cars don’t need to be warmed up before starting off, except in extremely cold conditions.

  • Use air conditioning only when necessary – AC causes your vehicle to consume more fuel so think twice before letting it run continuously. When travelling at slow speeds, it’s more efficient to open the windows.

  • Accelerate gently and keep a constant speed – gentle driving uses less fuel. Avoid abrupt, heavy acceleration as this incurs unnecessary wear on your tyres and brakes.

  • Use engine braking – using the natural braking power of the engine saves on fuel. Releasing the accelerator when recognising the need to slow down stops the fuel supply leading to a 2% increase in fuel efficiency.

  • Don’t idle your engine – whilst the engine is idling the car is still using fuel! Ten minutes of engine idling (in neutral, with AC off) wastes 130cc of fuel.

  • Offset your CO2 emissions – CO2 production as a result of transport is often unavoidable, but if you do drive you can still contribute to CO2 reduction by offsetting emissions.

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